Frequently Asked Questions
Find answers to common questions about our services. If you don't find what you're looking for, feel free to contact our team.
Search Engine Optimization (SEO)
SEO (Search Engine Optimization) is the process of improving your website's visibility in organic search results. It's important because higher rankings lead to more traffic, credibility, and potential customers. Our SEO services help your business appear when potential customers search for products or services you offer.
SEO is a long-term strategy, and results typically begin to appear within 3-6 months. The timeframe depends on factors like your industry's competitiveness, the current state of your website, and the keywords you're targeting. We provide monthly reports to track progress and adjustments.
Our comprehensive SEO services include:
- Keyword research and strategy
- On-page optimization (content, meta tags, structure)
- Technical SEO audits and fixes
- Local SEO optimization
- Content strategy and creation
- Link building and off-page SEO
- Monthly performance reporting
While we can't guarantee specific rankings (as search algorithms change frequently), we do offer a performance-based refund policy. If we don't achieve first-page rankings within our agreed timeframe (6-12 months depending on keyword difficulty), we'll refund your investment according to our terms.
Social Media Optimization (SMO)
SMO focuses on optimizing your social media profiles and content to increase visibility and engagement organically, while social media marketing typically involves paid advertising. Our SMO services help you build a strong organic presence that complements any paid efforts.
The ideal platforms depend on your target audience and business type. We'll analyze your industry and customers to recommend the best platforms. Typically:
- B2B: LinkedIn, Twitter
- B2C: Facebook, Instagram, Pinterest
- All businesses: YouTube for video content
Posting frequency depends on the platform and your resources. Our general recommendations:
- Facebook: 3-5 times per week
- Instagram: 1-2 times daily
- Twitter: 3-5 times daily
- LinkedIn: 2-3 times per week
We'll create a customized posting schedule based on your audience's activity patterns.
Pay-Per-Click Advertising (PPC)
PPC budgets vary based on your industry, competition, and goals. We typically recommend starting with a minimum of ₹20,000-₹50,000 per month for small businesses, scaling up based on results. During our consultation, we'll analyze your market and recommend an appropriate budget to achieve your objectives.
We track multiple key performance indicators (KPIs) including:
- Click-through rate (CTR)
- Conversion rate
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Quality score
- Impression share
We provide detailed monthly reports with insights and optimization recommendations.
Content Marketing
Our content marketing services include:
- Blog posts and articles
- Website copywriting
- Case studies and whitepapers
- Email newsletters
- Social media content
- Video scripts
- Infographics
- E-books and guides
We tailor content types to your audience and marketing goals.
Web Design & Development
Website development timelines vary based on complexity:
- Basic brochure website: 4-6 weeks
- E-commerce website: 8-12 weeks
- Custom web applications: 3-6 months+
We provide a detailed project timeline after understanding your requirements.
Mobile App Development
The choice depends on your requirements:
Native apps (separate for iOS and Android) offer best performance and access to device features but cost more to develop.
Hybrid apps work across platforms with a single codebase, reducing development time and cost but with some performance trade-offs.
We'll recommend the best approach after analyzing your needs and budget.
Web Hosting
We provide several hosting solutions:
- Shared Hosting: Affordable option for small websites
- VPS Hosting: More power and control for growing sites
- Dedicated Servers: Maximum performance for high-traffic sites
- Cloud Hosting: Scalable solution with high availability
- WordPress Hosting: Optimized for WordPress sites